Visit Maldives and Liverpool FC Partner to Promote Sustainable Tourism and Unforgettable Experiences

The new partnership between Visit Maldives and Liverpool FC encompasses both the men’s and women’s teams and aims to promote the Maldives as a premier global tourist destination. This collaboration highlights the country's remarkable locations, diverse activities, rich heritage, and breathtaking landscapes.

By joining forces, two iconic brands with a shared dedication to delivering exceptional experiences come together. Whether it's at Anfield for fans or on the picturesque shores of the Maldives, the destination that has earned the title of the world’s leading tourist spot for five consecutive years, the partnership offers exciting possibilities.

To kick off the collaboration, an exclusive MyLFC competition will give fans the opportunity to win a luxurious five-night stay in the Maldives, complete with flights and accommodation. For more information on entering the competition, visit the official page.

Throughout the partnership, fans can also look forward to unique content, special offers, and chances to win one-of-a-kind prizes that money can’t buy.

In 2024, the Maldives' tourism sector experienced a record-breaking year. Building on this momentum, Visit Maldives has set a goal of generating $5 billion in tourism receipts by 2025. The Maldives will benefit from increased visibility through Liverpool FC’s expansive social media presence, which boasts over 200 million followers globally and garnered nearly 12 billion views along with 1.5 billion fan engagements last season—the highest of any Premier League team.

Liverpool FC also holds the distinction of being the most-watched Premier League club worldwide, reaching a cumulative audience of 471 million last season, continuing the trend into the current one.

In addition to promoting the Maldives as a top travel destination, Visit Maldives is dedicated to preserving its environment, focusing particularly on ocean conservation and sustainable tourism. These efforts are crucial for the island nation, which faces significant risks due to rising sea levels and climate change.

Through this partnership, Liverpool FC will work closely with Visit Maldives to support these environmental initiatives. The club will utilize its award-winning sustainability program, The Red Way, to raise awareness and drive positive change.

Ben Latty, Chief Commercial Officer at Liverpool FC, shared his excitement about the partnership, saying: “We are thrilled to welcome Visit Maldives as our official tourism partner. Together, we’re committed to offering extraordinary experiences that unite people in meaningful ways. We also share a deep commitment to sustainability, whether through our The Red Way program or Visit Maldives' work to protect delicate marine ecosystems. We look forward to collaborating on these important initiatives.”

Mr. Ibrahim Shiuree, CEO and Managing Director of Visit Maldives, expressed his pride in the partnership, saying: “Partnering with a global icon like Liverpool FC, whose values align with ours in promoting a sustainable future, is a significant milestone for Visit Maldives. Together, we’ll create exclusive opportunities and experiences that will bring the beauty of the Maldives to millions of dedicated fans worldwide. We’re especially excited about the MyLFC competition, which will give one lucky fan the opportunity to experience the Sunny Side of Life like never before.”